Apple showed us two new Apple commercials at yesterday’s special music event, one for the new iPod nano and one for the new iPod touch (nothing for the new iPod shuffle yet). These ads are now airing across the world.
Users looking to update their App Store applications for today’s iOS 4 release have been greeted with a screen informing them of changes to the iTunes Store and conditions. Users with the 3.x firmware are also greeted with this message when trying to install a new app. While users are required to accept the changes before continuing, the summary of changes simply indicates that the company has made “material” changes to its privacy agreement.
The first applications supporting Apple’s forthcoming iAd mobile advertising platform are beginning to go live in the App Store, despite the fact that the service doesn’t officially launch until July 1st. Consequently, the apps simply display either an empty banner or test messages indicating proper integration with the service.
Apple is keeping up the transition from “app for that” to showing how the iPhone makes its users lives better with three new TV commercials — Family Man, Dog Lover, and Backpacker.
Apple held a media event today, giving us a first look at the features that are going to be in the upcoming firmware 4.0. The firmware 4.0 will arrive for iPhone and iPod Touch this Summer and this fall for iPad. The beta version of the 4.0 firmware is available now for developers.
Steve Jobs hates the way that current mobile advertising works. The big reason is because it interrupts the amazing user experience of iPhone OS. Today, at the Apple firmware 4.0 media event, Apple announced a solution to poor advertising solutions for the iPhone. Apple’s solution is iAd; Apple’s own mobile advertising platform.
