Google today announced that the U.S. Federal Trade Commission has requested additional information on the company’s proposed acquisition of mobile advertising firm AdMob as the regulatory agency continues to investigate the appropriateness of the deal.
Mobile advertising firm AdMob today released its October 2009 Mobile Metrics Report, detailing the devices and platforms requesting ads from its network. While much of this month’s report focuses on the breakdown of devices using Research in Motion and Android devices, one interesting tidbit revealed in the data is that Apple has finally reached a [...]
Mobile advertising firm AdMob today announced that it is launching interactive video advertising for the iPhone and iPod touch. The ads, which will be available as either auto-play or click-to-play implementations, will begin appearing in a limited number of top App Store applications. For the first time, mobile video is truly interactive as weve included [...]
Apple is reported to have contacted AdMob about a possible deal before Google attempted to acquire the company. The reportedly attempted to purchase the company for $750 million. AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 million offer from Google Inc., according to people familiar with [...]
Google announced yesterday that they were seeking to acquire the most popular mobile advertising network, AdMob for $750 million. AdMob is not only the major leading mobile ad network for the iPhone, but also all other major smart-phones. The AdMob service is the most common ad network for app-supported apps in the App Store and [...]
